Chatbot Use Cases - Lead Generation, Customer Support & More

Chatbots Help Marketers Increase Conversions

Conversational marketing increases your ROI

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Conversational Marketing Software That Gets Results

Why does conversational marketing have a greater impact than traditional digital strategies?

Proactive + Available 24/7

Conversational marketing is proactive, triggering conversations on specific behaviors. Also, conversational marketing tools are available 24 hours a day, 7 days a week and able to answer questions as well as provide people with information they need when you're not available.

Better Understands Prospects + Clients

By “talking” to your users, you can gain a better understanding of their needs. Instabot remembers your prospects and customers' preferences and then curates information about your products and services based on those preferences. Instabot also collects information over time to build robust user profiles.

Dynamic and Adaptable

Conversational marketing is able to adapt on the spot, unlike static websites. This personalizes the experience and only asks necessary questions which increases lead capture. Every user has a one-to-one personal conversation.

Speeds Conversion Cycle

Embedding marketing automation actions such as scheduling a meeting straight from the bot pushes people through the sales funnel faster.

Selected Case Studies

See examples of how our clients leveraged conversational marketing tactics to get results.

See How Fintrux Used Personalization to Enhance Marketing to Diverse Audiences

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TSI Shipping Doubled Leads by Adding Instabot to their Website

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Testimonials

Chris Gromek

Director of Sales & Marketing

Hybrid Tech LLC

Instabot is an incredibly useful tool for lead capture. Setup was user-friendly and professionally guided by the Instabot team. Within minutes of launching on our website, we were capturing leads and employment inquiries. I recommend this tool for every business, small and large.

Kevin Ross

Head of Growth

Bellhop Technologies LLC

We’re blown away by the Instabot platform/support thus far. You guys are building something truly special and going about it in all the right ways, and we couldn’t be more pleased with our decision to work with you!

Emy Kane

Head of Development

Strawless Ocean.org

Instabot helped energize our campaigns. With an engagement rate of 30%; it was one of our most effective marketing tactics.

Kimmo Lehtilä

Founder

Dwellet

Instabot is a powerful chatbot marketing solution at a great price. Their customer service guides you every step of the way!

Instabot clients report an increase in conversions of 30% or greater.

Let us prove it. Get a 2 week free trial and A/B test Instabot against current conversion strategies.

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Use Cases

Lead Generation

Instabot has personal conversations with each visitor, launched based on user behavior. By asking for preferences, Instabot then curates information, leading to higher lead capture.

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Qualify + Auto-Route Leads

Through conversations, Instabot can better understand user needs, see if it's a fit, qualify users and prioritize leads. Instabot then alerts the appropriate team for each lead. This creates efficiency in the sales process.

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Book Meetings Instantly

Instabot identifies good prospects, or a customer who needs help, and allows them to book a meeting instantly online from your site.

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Get Insight + Feedback

As customers talk to Instabot, it gathers information about your website and product, then aggregates this information to provide insight.

Enhance HR

Instabot provides information internally, routes job searchers to the appropriate flow and allows job seekers to understand the jobs for which they may be most qualified.

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Improve Support + FAQ

24/7 Instabot is there to answer prospect and customer questions. By leveraging natural language processing (NLP) and AI, Instabot can answer hundreds of questions.

Automation Empowers Your Marketing

the old way

the new way

Website content is static for all visitors

Personalize User Experience

Instabot understands where users came from, what marketing campaign they received, and their preferences. Instabot then guides users through the site based on this information.

Visitors have to search site to find information

Speed + Increase Conversions

Users ask Instabot questions for information they need and Instabot provides it instantly.

Rely on forms to collect info and follow up manually

Enhance Marketing

Instabot notes the conversation with the user and auto-routes the lead to the right sales team based upon the user’s responses.

Go through a training to explain product onboarding

Augment Onboarding

Instabot can guide people through your product or services and answer any questions along the way.

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Create Efficiency
Remove Friction
Speed Sales Cycle

Conversational Marketing Intelligence

Just getting started with conversational marketing? Learn the best practices in leveraging messaging, chatbot, natural language processing, and other conversational design, by checking out the insight we’ve learned from working with our clients.

6 Lessons Learned from 660M + Bot Conversations

What can a chatbot learn from millions of conversations? Since its release in 2014, Microsoft's chatbot, Xiaoice ("Little Ice") has communicated with over 660 million users. We analyzed the research around Xiaoice and highlighted some important lessons for conversational marketers.

A Little More Conversation, A Lot More Action: Conversational Interactions Double Conversion Rates

Thinking about how your bot will "talk" to users is a major consideration in bot strategy. Will users respond to a lengthier bot, or will a streamlined conversation yield more leads?

Build Smarter Chatbots with Google's Dialog flow

Part 2 in our series on leveraging NLP gives a step-by-step guide on building smart bots by incorporating DialogFlow, Google's Al System

R.I.P Facebook An Obituary & Autopsy Report for Facebook's Assistant M: 3 Take- Aways for Chatbot Creators

Facebook killed their Assistant Bot "M", but what does that mean for bot creators?

Training Your Bot in Google's Dialogflow: How To & A Review

Natural language processing makes bots more sophisticated. Follow our how-to guide & learn from our experience adding NLP to bots using Google's Dialog flow

Optimize your NLP Faster

Part One in our series on leveraging NLP within chatbots: it's easy enough to be done by non- technical bot creators too!

The ABCs of NLP: The Basics

Part 2 in our series on leveraging NLP gives a step-by-step guide on building smart bots by incorporating DialogFlow, Google's Al System

Attribution Bots: Next Level Marketing

In our new instabot release, attribution with chatbots takes your marketing one step further

See All Of Our Conversational Marketing Intelligence